A TikTok tale
More or Less: Behind the Stats
Nowadays if you are an academic and who needs some participants for a study you go online, but over the summer academic studies were inundated with participants who all happened to be teenage girls ... we explore how one TikTok can tip the balance of data gathering.
Presenter: Tim Harford Producer: Chris Flynn
(Image: TikTok logo is displayed on a smartphone screen/Getty/NurPhoto/contributor)
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