Do we see 10,000 adverts per day?

More or Less: Behind the Stats

• Episode: Do we see 10,000 adverts per day?
• Website: More or Less: Behind the Stats
• Feed URL: http://www.bbc.co.uk/programmes/p02nrss1/episodes/downloads.rss
• Duration: 00:08:58
• Published: 2024-01-13 07:00

How many adverts does the average person see in a day? If you search for this question online, the surprising answer is that we might see thousands – up to 10,000.

However, the idea that we see thousands of adverts is a strange and confusing one, without any good research behind it. We investigate the long history of these odd numbers, with the help of Sam Anderson from The Drum and J Walker Smith from Kantar.

Presenter: Tim Harford Series producer: Tom Colls Production co-ordinator: Brenda Brown Sound Mix: James Beard Editor: Richard Vadon