Can AI save dating apps?

What in the World

• Episode: Can AI save dating apps?
• Website: What in the World
• Feed URL: https://podcasts.files.bbci.co.uk/w13xtvrv.rss
• Duration: 00:12:40
• Published: 2025-03-07 15:30

Just like seemingly all aspects of life these days, AI is going to become more and more present in our dating apps. Match Group, the dating company that owns Tinder and Hinge and has a market value of over $10 billion, recently announced they would increase investment in AI. They’re hoping to use AI for a spoken interview with the user to work out what they want to get out of their dating experience, and also provide “effective coaching for struggling users”.

Some newer apps focus entirely on AI models and choose your matches for you. As annual downloads of some of the biggest dating apps are going down, could these AI elements improve things? Or will AI cause more concerns?

Tamzin Kraftman, a BBC journalist, downloaded one of these new apps, iris, to check it out.

We also hear from the app’s CEO - Igor Khalatian. He explains what it’s all about.

Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 0330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler and Josh Jenkins Editor: Julia Ross-Roy