Episode 81 "Snake Oil"

Entreprogrammers Podcast

• Episode: Episode 81 "Snake Oil"
• Website: Entreprogrammers Podcast
• Feed URL: http://entreprogrammers.libsyn.com/rss
• Duration: 02:11:21
• Published: 2015-09-08 06:00

EntreProgrammers Episode 81

 

3:05

And we’re live!

 

John shares that he is conversing with "the guy" that made a nasty review on Amazon. 

 

Derick says that good marketing, makes a good product. 

 

John talks about the back and forth chatter between him and the customer. 

 

11:55

Derick gives some feedback about John’s approach to communicate back to this particular customer. 

 

16:20

John is doing an interview with this customer on Simple Programmer, to ask questions and get his perspective. John believes that this could help his future marketing. 

 

18:30 

Derick makes a great point that as intelligent as people maybe, marketing still has a subconscious  influence. 

 

26:05 

Derick talks about the “gray area” with the automatic charging service by Lead Pages. Derick shares the refund service he provided with his SignalLeaf accounts. 

 

 30:25

Josh has a new client starting next week. Josh shares about networking in the work he is able to contract. Looks like Josh is going to busy with steady work with a copywriter’s guild. John says Josh is apart of Oceans Eleven. 

 

36:00

Josh thinks he may have picked the worst time to start prospecting. Josh is going to start marketing himself to InfusionSoft clients and as a email copywriter.  Josh is going to use LinkedIn to find marketing consultants and those who use InfusionSoft. 

 

40:00

Josh shares his followers and view on LinkedIn. Chuck think that is a great place for Josh to  search for the InfusionSoft users. 

 

42:00

Josh mentions that InfusionSoft is really complicated and should be used by developers. Josh shares information about video testimonial he received. 

 

 54:00

Josh talks about meeting with Perry Marshall. Josh mention he is going do go ahead and do the USP coaching program. Josh meets John Fancher 

 

1:04:00

John says that Josh’s association with the top copywriters is awesome, and he will eventually become one of them. 

 

1:07:28

Derick says he can’t seem to catch a break. Derick has been taking care of his son and daughter, and trying to keep up with work. Derick still doing blog post, even though he can seem to keep up with some other work. He mentions that some sales went stagnant. 

   

1:14:15

Josh share some data on some general marketing analysis. 50% of those who opt-in eventually buy with-in the next 18 months. Derrick talks about his email marketing pitch, and plan of attack. 

 

1:19:40

Josh ask if Derick is offering the RabbitMQ course to a JS users and course buyers. 

 

1:21:00

John mentions that they have never put a limit on the sales announcement approach. Josh mention that you are catering to your top 10% and you will often lose some. 

 

1:30:00 

Derick talks about his @mention accounts and how he created his following. Josh uses Pocket to create a batch of mentions and attach it to Edgar. 

 

1:32:35

John talks about the trying to get traction on his panel group for Get Up and Code podcast.  Derick suggests not following a  specific schedule, but record whenever they needed to. Chuck suggest finding someone who will be a full on coordinator for Get Up and Code.  John brings up the idea to have Chuck take on the syndication of Get Up and Code, and organize the panel. 

 

1:43:00

Chuck talks about his podcast producing ideas for Get Up and Code. Chuck ask what John would like to get out of keeping the Get Up and Code podcast running. John mentions that he does not want to kill the podcast because there is a following.  

 

 

1:50:30

Josh talks about how Chuck may the only podcaster in this field who has the sponsorship and advertisement power. 

 

 2:00:00

Chuck suggest using Basecamp as a work load tracker.  

 

Thoughts of the Week

 

John - Do not up-date your Linux server.

Josh -  “Money is in the list…  ”

Chuck -  Would you change for the better for your kids and family. 

 

Derick - You can’t keep doing the same thing and expect things to change.