Blue Ocean Strategy and Red Ocean Traps

HBR IdeaCast

• Episode: Blue Ocean Strategy and Red Ocean Traps
• Website: HBR IdeaCast
• Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
• Duration: 00:20:15
• Published: 2015-03-19 22:51

Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of "Blue Ocean Strategy, Expanded Edition (2015)."