Cast List: Identify Your Primary Customer

Identify Your Primary Customer

HBR IdeaCast

Episode: Identify Your Primary Customer
Website: HBR IdeaCast
Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
Duration: 00:13:02
Published: 2014-03-20 23:54

Robert Simons, Harvard Business School professor, says companies still struggle to choose the right customer.

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