Cast List: Why Pink May Not Work as a Breast Cancer Brand

Why Pink May Not Work as a Breast Cancer Brand

HBR IdeaCast

Episode: Why Pink May Not Work as a Breast Cancer Brand
Website: HBR IdeaCast
Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
Duration: 00:14:14
Published: 2011-06-10 01:48

Stefano Puntoni, professor at the Rotterdam School of Management and author of the HBR article "The Color Pink Is Bad for Fighting Breast Cancer."

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