Cast List: Remaking Marketing at GE

Remaking Marketing at GE

HBR IdeaCast

Episode: Remaking Marketing at GE
Website: HBR IdeaCast
Feed URL: http://feeds.harvardbusiness.org/harvardbusiness/ideacast
Duration: 00:13:09
Published: 2010-10-01 01:03

Beth Comstock, chief marketing officer of General Electric and coauthor of the HBR article "Unleashing the Power of Marketing."

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