Switzerland: A new mould for chocolate

FT Big Read

• Episode: Switzerland: A new mould for chocolate
• Website: FT Big Read
• Feed URL: http://rss.acast.com/ft-big-read
• Duration: 00:13:04
• Published: 2017-04-13 17:53

Chocolate has been a Swiss national industry for almost 200 years but aggressive pricing and a shift to healthier snacks are forcing confectioners like Lindt and Nestlé to adapt, says Ralph Atkins. Focusing on premium brands and fighting the increasingly popular craft chocolatiers on their own territory are just two of the strategies the traditional groups are turning to, Ralph says

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