Alex Talks to a Turnaround Specialist

StartUp Podcast

• Episode: Alex Talks to a Turnaround Specialist
• Website: StartUp Podcast
• Feed URL: http://feeds.gimletmedia.com/hearstartup
• Duration: 00:47:23
• Published: 2019-03-01 12:00

For many businesses, it’s all about looking forward. New trends, new brands, new verticals. But Sharon Price John sees a different path: one that involves looking to the past. She has made a career of reinvigorating forgotten and failing brands, including Nerf, Stride Rite, and Barbie Fashions. But her career hasn’t been all success all the time. Alex talks to Sharon about a bet she made that went very wrong, and about her biggest turnaround yet, as the CEO and President of Build-a-Bear Workshop.