Cereal Wars - A Divine Mission | 1

Business Wars

• Episode: Cereal Wars - A Divine Mission | 1
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:24:56
• Published: 2019-07-15 09:05

It’s the late 1800s and America is in the grip of a bellyache epidemic. But, thanks to a divine revelation, help is on the way in the form of Dr. John Harvey Kellogg and his sanitarium in Battle Creek, Michigan. In his quest to calm the nation’s bowels, Dr. Kellogg is feeding his patients a new kind of breakfast: ready-to-eat cereal.

But when he refuses to exploit the full profit potential of his creations, one of his former patients seizes the opportunity to become a breakfast millionaire — much to the frustration of Dr. Kellogg’s long-suffering younger brother Will.

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