The Food Chain

Blogs! Money! Power!

The Food Chain

Social media hasn’t killed off the food blog apparently.

Emily Thomas meets three food writers from three continents, who reveal their power and influence over what and how we eat. How much money do they make and how does social media fit with their business model? Have they disrupted the publishing industry and democratised food writing, or lowered standards - opening it up to any old amateur with a laptop? What’s a popular Instagram account worth, and does anyone really have the time for long posts these days?

David Lebovitz, a Californian pastry chef and writer based in Paris is joined by Dunni Obata, a Nigerian food blogger in London, and Monika Manchanda, in Bangalore, India.

(Photo: David Lebovitz and Dunni Obata. Credit: BBC/ David Lebovitz/ Dunni Obata)

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