The North Face vs Patagonia - Rescue Mission | 5
Business Wars
Itβs the late 1990s and The North Face is seeking to attract mainstream customers by opening hundreds of Summit Shops within the nationβs stores.
But when the expected avalanche of sales fails to materialize, the company finds itself slipping over the edge.
Meanwhile, Patagonia steps up its mission to become a responsible company by tapping into the latest in textile tech.
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