Denim Wars | Cowboys & Indigos | 1
Business Wars
It's the 1930s and Californian jeans maker Levi Strauss & Co. is struggling. The Great Depression is destroying jobs and killing demand for its denim workwear.
So when a craze for the Old West boosts demand for jeans, Levi's and its rival Lee seize the moment. But then an unfamiliar stranger swaggers into town looking to make their battle a three-way shootout.
Listen ad-free on Wondery+ here
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Next Episodes
Pandemic Economy: Best of Business Wars Daily | 61 @ Business Wars
📆 2020-10-28 10:00 / ⌛ 00:24:50
Wondery Presents: Dr. Death Season 2 @ Business Wars
📆 2020-10-27 07:30 / ⌛ 00:04:30
Gallo: Godfathers Of Wine | The Gallo Family Today | 7 @ Business Wars
📆 2020-10-26 10:00 / ⌛ 00:31:49
Gallo: Godfathers of Wine | Wine is Thicker Than Blood | 6 @ Business Wars
📆 2020-10-21 11:00 / ⌛ 00:27:07
Gallo: Godfathers of Wine | The Grapes of Wrath | 5 @ Business Wars
📆 2020-10-19 11:00 / ⌛ 00:26:02