Estée Lauder vs L'Oréal | Face to Face | 4

Business Wars

• Episode: Estée Lauder vs L'Oréal | Face to Face | 4
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:26:52
• Published: 2021-02-15 11:00

It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook. 

In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising. But a financial crisis is on the horizon, and how both companies respond will define their futures.

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