Introducing Infinite Shelf: Can We Stop Being So Binary?!?

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

• Episode: Introducing Infinite Shelf: Can We Stop Being So Binary?!?
• Website: Future Commerce Podcast: eCommerce, DTC and Retail Strategy
• Feed URL: https://rss.simplecast.com/podcasts/2042/rss
• Duration: 00:40:24
• Published: 2021-11-03 12:00

Having Conversations That Don’t Exist in Other Places

• Welcome to Infinite Shelf, a human-centric show designed to help explore what it takes to make brands, products and services hit the right recipe of connection, relevance, emotional attachment, and, of course, profitability.
• Phillip and Brian of Future Commerce join Ingrid to welcome Infinite Shelf to the network
• The three play a game of “Get off my Lawn,” where INgrid has the guys guess what different TikTok lingo means.
• “When we talk about Infinite Shelf, the stuff gets onto the shelf somehow and the stuff gets taken off the shelf by someone. And the shelf is just the table that's being set for the meal that is being prepared. The shelf brings us together, but it's not about the shelf, it's about the people.” -Phillip
• The Pendulum...better known as The Big Three (Amazon, Target, Walmart) are taking over our mindshare, wallet share, and going full force on the economy. But what happens when a smaller brand disrupts the industry?
• “How do we set ourselves up to be a part of what is currently going on with these big retailers but also be future focused on when the pendulum swings back the other way that we're ready and that we aren't blindsided by what the needs of the future consumer mindset is going to be?” -Ingrid
• We have some exciting topics planned for Infinite Shelf, all revolving around open conversations from different POV’s, including: In-Store Tech, Influncers- Dead or Alive and Well?, how to organize and hire teams, and SO MUCH MORE!

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