How to Create a Flagship Product for Your Brand with Matt Frazier

The Unmistakable Creative Podcast

• Episode: How to Create a Flagship Product for Your Brand with Matt Frazier
• Website: The Unmistakable Creative Podcast
• Feed URL: https://unmistakablecreative.com/podcast/rss
• Duration: 01:14:25
• Published: 2013-10-21 10:00

Matt Frazier turned his passion for running and vegetarianism into a wildly popular blog called No Meat Athlete.  Today the site has over 20,000 subscribers and his first book  No Meat Athlete: Run on Plants and Discover Your Fittest, Fastest, Happiest Self just came out in October 2013. Here are some highlights from our chat:

• How Matt Leveraged His Background in Applied Math 
• Habit Change, Discipline, and Self-Management
• Why Starting Small Is Really Important When You Want Change
• Building a Community Through a Service Attitude
• The Seeds for the Idea of No Meat Athlete
• Why a Flagship Product Can Transform Your Business
• The Power of Combining Your Interests to Create Intrigue
• How Being Too Knowledgeable Can Make You Blind
• Why Your Product Needs to Deliver a Tangible Result
• Some Counterintuitive Insights into a Product Launch
• The Power of Breaking Things Up into Pieces 
• Why an Ethical Bribe Didn't Quite Work for Matt
• A Tactical Exercise for Blending Your Common Interests
• Inside the Book Marketing Plan for No Meat Athlete

Matt Frazier is an ultrarunner, a vegan, a blogger, an author, and a dad. He jokes that he's way cooler on the internet. You can follow him on twitter @NoMeatAthlete. If you liked this article, would you share it with your friends? Just click here to post it to Twitter.