How Stories Create Intangible Value with Bernadette Jiwa

The Unmistakable Creative Podcast

• Episode: How Stories Create Intangible Value with Bernadette Jiwa
• Website: The Unmistakable Creative Podcast
• Feed URL: https://unmistakablecreative.com/podcast/rss
• Duration: 00:45:09
• Published: 2013-09-25 10:00

Bernadette Jiwa's journey as a storyteller began in Dublin, Ireland, where she was exposed to theatrical storytelling by a merchant in a local market. She's developed a unique brand of storytelling that helps people fall in love with your products. Here are some highlights from our chat:

• How a Story Creates an Intangible Value 
• Lessons from The Fortune Cookie Principle
• The Difference Between Anecdotes and Your Story
• Why Purpose and Mission Are Key to a Great Story
• Disrupting the Way That People Feel About Your Brand
• Lessons from Warby Parker and Dollar Shave Club
• The Inner Soul Searching Required to Find Your Why
• Why the Airbrushed Version of Who You Are Won't Work
• The Role Values Will Play in Vision, Products, and Story
• Commonalities Between the Biggest Online Personal Brands
• How Your Intention Influences Everything You Do 
• Uncovering the Threads for Interesting Stories in Your Life
• Why Bernadette Gave up a Traditionally Published Book Deal

Bernadette Jiwa is author of the #1 Amazon Bestseller The Fortune Cookie Principle. She is a speaker and brand story strategist who is unlocking the value in stories. You can follow her on twitter @bernadettejiwa. If you liked this article, would you share it with your friends? Just click here to post it to Twitter.