Creating Things that Matter with Charlie Gilkey
We had Charlie as a guest on the show in the early days of BlogcastFM. See
Charlie Gilkey on Turning Your Blog into a Real Business, Networking, and Collaboration. Since then, he's been busy making quite a ruckus. In this interview, you'll get a very eye-opening and refreshing look into the content creation process.
Here are some highlights from our most recent chat:
- How Philosophy Informs Charlie's Content

- Figuring How a Business Supports Our Collective Thriving
- Integrating Your Previous Experience Into Your Brand and Content
- Leveraging Your Life Experiences to Tell Stories and Create Content
- The Problem with Reverse Engineering Your Successful Posts
- Why You Need to Have a Context for Your Numbers and Metrics
- What You Need to Think About In Terms of Long-Term Impact
- Why the Need for Approval Kills Your Ability to Create
- The Power of Writing 50 Posts to Start Your Blog
- Why You Need to Focus Your Efforts on Action
- Articulating the Core Elements of Your Brand Statement
- Learning to Recognize When You Need Help
- Finding the Simplicity and Building from There
- The Power of Asking People Why They Connect with You
- Why the Thing You Stand for Will Change
- The Content Doppler Effect and Why You Need to Be Aware of It
- An Early Glimpse into Charlie's Next Book
- Writing Something That Serves the People Who Show Up for You
Resources Mentioned Include:
Tweetable Insights Include:
- Your brand creates an emotive connection between you and your readers (Click to Tweet)
- Tweets and status updates don't change lives. They interrupt them (Click to Tweet)
- A lot of bloggers get too obsessed with the numbers without understanding what they mean (Click to Tweet)
- We can do powerful things in the world, but it requires execution (Click to Tweet)
Charlie Gilkey helps people and organizations start finishing the stuff that matters. He is a coach, consultant, writer, speaker, teacher, and superhero cultivator. You can follow him on twitter @CharlieGilkey.
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