How to Think Like Zuck with Ekaterina Walter

The Unmistakable Creative Podcast

• Episode: How to Think Like Zuck with Ekaterina Walter
• Website: The Unmistakable Creative Podcast
• Feed URL: https://unmistakablecreative.com/podcast/rss
• Duration: 01:02:13
• Published: 2013-01-15 09:00

To date, we've never had somebody who works for a major brand as a guest on the show. So, when one our friends suggested Ekaterina Walter from Intel, I knew it would be a perfect time to get a different perspective. She's played an integral role in Intel's social media strategy while building her own brand at the same time. Here are some highlights from our chat:

• Building a Personal Brand from Inside a Major Corporation 
• How Intel Manages a Community of 20 million Facebook Fans
• What We Can Apply to Personal Brands from Big Brands
• The Power of Being a Connector in the Online World
• Finding Big Opportunities to Do Work with Big Brands
• The Power of Talking to Big Brands Online
• How to Make Your Content Educational and Useful
• The Importance of Understanding How Your Audience Consumes Content
• The Significant Advantages That Small Businesses Have in Social Media
• The Human Touch That's Necessary to Manage a Brand Presence
• Why We Need to Become Our Own Digital Producers
• The Definition of Brand Journalism
• Developing Outlet Specific Content  
• How Ekaterina Has Leveraged Her Brand to Write for Big Media Outlets
• A Look Into the Writing Process for Think Like Zuck
• How to Be an Intrapreneur within a Brand
• The Value Shift of Gen-Y That's Changing Our Workforce
• The 5 P's That Will Allow You to Think Like Zuck

Tweetable Insights Include:

• Storytelling and Content Marketing is Critical for Brands to do Social Media Right
• If you don't continually do your job and produce content that resonates, you're out of the game

Some Resources Mentioned Include:

• WOMMA
• IQ.Intel.com
• How to Think Like Zuck

Ekaterina Walter is author of Think Like Zuck, a social innovator at Intel, a trendsetter, speaker, and connector. She was named among the 25 Women Who Rock Social Media in 2012. You can follow her on twitter @Ekaterina. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes.