Business Wars

Ferrari vs. Lamborghini - The Gauntlet | 1

Business Wars

It’s the early 1960s. In Maranello, Italy, Enzo Ferrari has made a name for himself building the most exotic road cars in the world. But when a dissatisfied customer named Ferruccio Lamborghini shows up to complain about his Ferrari’s busted clutch, Enzo refuses to accept blame, accusing Lamborghini of not knowing how to drive. Lamborghini vows revenge.

In 1964, Lamborghini launches its first model, kicking off a rivalry with Ferrari that makes for one of the hottest automotive stories of the 1960s.

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