Anheuser-Busch vs Miller - Surprise Attack Dog | 5

Business Wars

• Episode: Anheuser-Busch vs Miller - Surprise Attack Dog | 5
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:24:41
• Published: 2019-06-12 09:05

It’s the 1980s and Miller’s glory days are over. Drinkers are deserting High Life and Anheuser-Busch is about to launch a $50 million attack on Miller Lite.

With the pressure mounting, Miller hunts for a way to revive its momentum. It’s a search that see the company travel to Japan, disguise itself as a microbrewery, and go head hunting.

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