Cereal Wars - Going Soggy | 6

Business Wars

• Episode: Cereal Wars - Going Soggy | 6
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:24:58
• Published: 2019-07-31 11:00

It’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal crown from General Mills.

But even as the two rivals slug it out for number one, they’re both facing a new reality: a market that’s losing its appetite for cereals as people abandon their breakfast bowls for grab-and-go morning meals of granola bars, bagels and Egg McMuffins.

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