The North Face vs Patagonia - Eco-Samurai | 6
Business Wars
Itβs 2010 and Yvon Chouinard is about to give Patagoniaβs executives their toughest challenge yet: telling people to buy less Patagonia gear.
Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.
But soon, the two rivals will find themselves coming together to battle a common foe.
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