A few months ago, Mattel’s revenues were just fifty million dollars behind Hasbro’s. But now that Hasbro’s swallowed Tonka—the classic maker of Nerf, Play-Doh, and Monopoly—Mattel is half a billion dollars behind, and CEO John Amerman isn’t happy about it.
Ever since Hasbro turned British fashion doll Sindy into a Barbie lookalike, the two toymakers have been at war. Now Amerman is looking to make a couple strategic acquisitions: one to put Mattel back in pole position, and the other, to spite Hasbro.
This episode originally aired on April 3, 2019.
Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.
Support us by supporting our sponsors!
Our Crowd - You can get in early on BlueGreen and other unique opportunities at OurCrowd.com/BW.
Avalara - And, with more than 1,000 signed partner integrations, Avalara likely integrates with the ERP and e-commerce systems you use today. Find out more, at Avalara.com/BW.