Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry | 7

Business Wars

• Episode: Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry | 7
• Website: Business Wars
• Feed URL: https://rss.art19.com/business-wars
• Duration: 00:23:35
• Published: 2021-02-24 11:00

As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, socially conscious consumers. 

For more on how they’re reshaping the landscape, we speak with Arabelle Sicardi, an industry strategist and trend forecaster for over a decade and author of the upcoming book The House of Beauty. Sicardi lays out what’s driving the shift and how a historically white industry aims to adapt to a new generation of consumers hungry for diversity.

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